Nike
Truly lucky to cut my creative teeth on one of the greatest brands in advertising history at, arguably, the GOAT of ad agencies.
CROSS TRAINING, AKA “CHICKS DIG THE LONG BALL”
CONCEPT: Nike X-trainers can help even pitchers, who bat once every five days, swing for the fences. And get the glory.
The campaign that put me on the map. Everyone from ESPN to Entertainment Tonight (Thanks Heather Locklear!) to CNBC talked about this campaign. And, years later, that phrase is still yelled out during nightly highlights every season.
WHAT ARE YOU GETTING READY FOR?
CONCEPT: You don’t always need a gym to get yourself in shape.
This work was part of Adweek’s 1999 Campaign of the Year. And part of the campaign that won a Cannes Gold Lion.