Pepsico Beverages
The birth of Element 79 Partners. A $400 million dollar “start up”, full of Quaker foods and Pepsi beverages. These spots were all produced in our first two years.
GATORADE - The “colored sweat” campaign ran successfully for over a decade. “Is it in you?” It certainly was in E79.
Propel - Gatorade’s first water. And one of the few products to sell over $100 million dollars in product in it’s first year. VIsionary director Michel Gondry kicked us off.
Juiced - Gatorade made a smoothie for athletes. Died in test market. But an honor to be in the same room with these Hall of Famers.
Tropicana - My partner and I presented close to 75 scripts to our client over 2 years. These were among my favorites.